There is a lot more to an email marketing initiative than one would first think. Keep in mind the following the next time you integrate email into your sales and marketing mix: Be sure of your target demographic. Selling to the right person will inevitably increase the chances of a future conversion. Think of creative ways [...]
Archive for the ‘Uncategorized’ Category
4 Ways To Energize Your Email Marketing Campaigns
Posted in Uncategorized on December 16, 2010 | Leave a Comment »
Email Marketing Budgets Increasing in 2010
Posted in Uncategorized on December 29, 2009 | 1 Comment »
Did you know that 87% of marketers are planning to maintain or increase their email marketing budget next year? In a recent survey by Silverpop, many goals were identified by email marketers: 52% are looking to increase customer loyalty 51% want to drive incremental revenue 84% plan to integrate social media 37% see deliverability and [...]
Top 10 Signs Marketing is Running Halloween
Posted in Uncategorized, tagged funny, halloween, marketing on October 28, 2009 | 2 Comments »
Ever wonder what Halloween would be like if the marketing department ran it?
Internet Marketing Conference Vancouver 2009
Posted in marketing, Uncategorized on October 5, 2009 | 1 Comment »
Internet Marketing Conference Vancouver 2009 wrap-up
Your email investment strategy
Posted in email, marketing, Uncategorized, tagged automation, email, nurture marketing on August 25, 2009 | 1 Comment »
If you were looking for financial advice, would you go to a professional who recommends the exact same investment strategy to every client? Of course not! Your situation isn’t the same as everybody else. When it comes to investing, what may be appropriate for a single 22 year old may not be appropriate for a [...]
PPC Revenue Tracking
Posted in marketing, Uncategorized, tagged marketing, measurement, ppc, revenue, tracking on July 16, 2009 | 1 Comment »
I’ve been speaking with a number of customers recently about PPC campaigns and how to measure actual sales revenue generated. They tell me either there’s no tracking of individual search keywords or they’re unable to attribute which paid ads resulted in closed sales. Many companies will use tools like Google Analytics togather aggregate traffic numbers, [...]
Engagement Marketing Cheat Sheet
Posted in Uncategorized on May 9, 2009 | Leave a Comment »
Agencies are catching on to incorporating engagement marketing techniques into their integrated multi-channel campaigns. Some have commented “I understand that we want to consumers to engage with brands better, but how can we do that?” In an effort to further the discussion, we’re pleased to share with you our Engagement Marketing Cheat Sheet. It’s a [...]
