Did you know that 87% of marketers are planning to maintain or increase their email marketing budget next year? In a recent survey by Silverpop, many goals were identified by email marketers:
- 52% are looking to increase customer loyalty
- 51% want to drive incremental revenue
- 84% plan to integrate social media
- 37% see deliverability and inbox clutter as a big challenge
- 38% plan to integrate SMS
How are your 2010 goals shaping up? What were you looking to do last year but didn’t have the budget or resources to accomplish? Could you achieve them if you were able to automate the grunt work behind developing solid email-based campaigns? Or are you hindered by the lengthy manual work that’s involved with deploying new campaigns? Click here to find out more about automating your email marketing.
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If 9 out of 10 marketers are increasing their marketing budgets, they might need to get a lot smarter. The law of diminishing returns is very strong.
Segmentation, personalization, and listening are three skills marketers will have to master to compete with each other.
Jeff Ogden, President
Find New Customers “Lead Generation Made Simple”
http://www.findnewcustomers.net